Today is a big day. It is the day we launch our new website. I am not sure when we started to feel like we needed a new website, but it was definitely over a year ago. We are growing, changing, and at some point there was a moment when we looked at it and thought – nope, that’s not really us. It was as if we were still wearing our favourite jeans from a few years back and suddenly noticed that everyone else’s were tight and high-waisted, whilst ours were still rather loose and low slung.
So far, so shallow. Heaven forbid that our main motivation here was just vanity. This was an opportunity to start with a blank page, ask some questions and really get to the core of who we are, without loosing sight of how we want to been seen. After all, it doesn’t matter how much you love your sombrero, it will never be appropriate at your first client meeting.
And this is the point of a website. It is the clothes you wear to your first meeting. However much we wish it weren’t so, that we are judged on appearances is a cold hard truth. So in the end, we went window-shopping. We looked and looked at website after website and judged it on appearances. We asked what does this website say about them. And gradually we started to choose our clothes, clothes that would tell the world who really are.
And here we are, today is the day we put on our new outfit. What does it say about us? Well, apart from the fact that we like a damned good metaphor (and if you know us then you probably know this already) you will just have to have a look and make up your own mind. And maybe then, if you haven’t already, ask what does YOUR website say about YOU.
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This post was written by Tony Felstead