For two decades, NVIDIA (inventor of the GPU Graphics cards for PC gaming, mobile gaming, cloud gaming, virtual computing, plus more) has pioneered visual computing and the art and science of computer graphics. NVIDIA’s Shield tablet features DirectStylus technology, which allows smooth lines and strokes to flow seamlessly from hand to tablet.
Fugu has been brought in to work closely with brand experience agency FreeState on the first phase of the Make Your Mark campaign, designed to make visible the creative potential of the Shield tablet. Make Your Mark will involve artists producing three illustrations, inspired by Isaac Asimov’s I, Robot, on the Shield tablet. Their journeys will be made into a series of short films. Fugu’s role will be to generate social media ‘buzz’, interest and excitement in the content created by the artists on the Shield tablet. This will include engaging key media and influencers online through strategic content marketing activity.
Read more about Make Your Mark, here:
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This post was written by Vicki Hughes