British boot and shoe label Dr. Martens has today appointed local agency Fugu PR to oversee publicity for its store launch in Brighton.
The Fugu team will coordinate local publicity for the 53-year-old alternative brand across a three-month period, starting with an in-store launch event and after-party on June 12.
In keeping with the Dr. Martens’ brand commitment of anchoring itself within local communities, the launch event will feature an in-store installation by a Brighton artist and a lineup of up-and-coming local bands.
Fugu PR founder, Vicki Hughes, said the city of Brighton and Hove was a natural fit for the iconic alternative brand, she said: “Few cities are so well suited for a Dr. Martens store as Brighton. The brand’s core values of individuality, rebellious self expression and Britishness are at the heart of Brightonians and we are anticipating excellent community support and interest throughout the campaign.”
The Brighton Dr. Martens store will open on June 12 (during Brighton Fashion Week) at 15b Prince Albert Street, Brighton in the fashion-focused Lanes.
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This post was written by Vicki Hughes