Founded by a group of book-lovers in 2008, World of Books is a pioneer in the re-use and recycling of books. As well as preventing 70 million books from going to landfill each year, World of Books has seen sales grow to £30 million per annum, and has become the largest seller of used books in the UK and Europe.
We were asked to develop a regional campaign that would celebrate literacy among children and raise World of Books’ brand profile within primary schools across Sussex. The resulting ‘Get Lost in a Book’ competition was delivered from February to May 2017, receiving over 350 entries from primary schools across Sussex and securing 23 articles within local press, with a total OTS of 3.1 million.
In addition to the competition development and subsequent media sell-in, we managed a regional advertising campaign with Heart Radio (Sussex), and consulted on social media and onsite content.