Sign & Digital UK

Generating industry-wide noise and increasing attendance

Sign & Digital UK, a Faversham House event, is the UK’s largest exhibition for the sign making and digital printing industries.

We have delivered the exhibition’s PR and social media campaigns for the past two years and have been reappointed for 2016. Our job is to secure consistent coverage in the industry’s trade media and increase the brand’s profile across all audience sectors, including small business owners and industry professionals.

By working closely with the event speakers and exhibitors, we identify and target the strongest news angles for different media segments.

We also produce copy for editorial features, manage media partnerships, secure and coordinate interviews and provide a full on-site press office service.

We also deliver a comprehensive social media campaign to engage the brand audience in direct conversation and compliment all PR activity.

In 2015, results exceeded all targets, with over 200 brand mentions, including 40 event previews published, reaching 5.7m people (5.4m in 2014) and, most importantly, a year-on-year visitor increase.

“Fugu PR have worked on the last two Sign & Digital UK exhibitions in 2014 and 2015. They have been a joy to work with. They are pro-active, creative, organised and passionate about our show – everything you would want from a PR company. We have also reappointed Fugu for the show’s 2016 PR and social media campaign.”

Jane Lewis, marketing manager, Sign & Digital UK, Faversham House.