Maximising pre-event coverage and attracting visitors

Run by i2i Events Group, Naidex is the UK’s largest independent living event. Our ongoing PR campaign aims to secure consistent coverage in the industry’s trade media and establish a strong brand profile across a wide range of audiences, from consumers to healthcare professionals.

Working closely with Naidex speakers and exhibitors we provide a range of news angles and human-interest stories tailored to meet individual media needs. We also produce copy for editorial features, manage media partnerships and provide full press office services throughout the campaign.

Naidex now achieves more media coverage than ever before, including features on BBC Click and in the Guardian’s social care network. The 2015 campaign also achieved coverage on Swipe, a Sky News technology programme, reaching 107m homes.

“Internally the Naidex campaign is viewed as the benchmark against which all others are judged. Not only was the quantity of coverage outstanding, we also reached some key audiences which would not have been possible without the creative thinking, hard work and dedication from the Fugu team.”

Sophie Dahn, Naidex brand manager