Generating buzz around the launch of a new private dining service

MyChef is a high-end private dining service. The service is able to provide cooks and chefs (up to Michelin starred chefs) who will service all the needs of a dinner party at home, from menu planning and shopping to cooking and clearing up.

We provided a media launch campaign and strategic consultancy aimed at developing the brand identity, its visuals and messaging, as well as providing structure and advice on planning the launch event.

A high profile launch event took place in Mayfair, London, with key journalists and bloggers attending from titles including The Lady, Mayfair Times and Country and Town House.

Coverage for the launch included articles in The Lady, Dine Online, Wide Circle Cooking, The Gentleman’s Journal, The Baby Directory, Complete France and Belgravia Magazine.

“Thank you for all your super work with this and your lovely team! I will certainly be recommending you.” 

Debbie Salter, MD at MyChef and Greycoat Lumleys