Generating coverage of Enable’s Nannytax annual salary survey

Since 2012 Fugu has worked with Enable’s Nannytax team to generate coverage of their annual nanny salary survey, and help establish the research as a benchmark report for the industry.

The research, released to the trade and national media every February, evaluates the standards of pay and work culture for people working in the domestic services industry.

Working closely with the Nannytax team, Fugu identifies the strongest news angles, develops a press release and works to secure national media partner for the announcement.

Once the exclusive news is published, we also work to gain coverage in other national media titles and the industry’s various trade publications.

Stories generated from the research so far include “Who are Britain’s nannies?” and “Families not prepared for nannies on Facebook” exploring the impact of social media on parent/nanny relationships. Fugu also helps source case studies, quotes and advice pieces to help maximise the report’s impact and reach in the relevant channels.

Coverage highlights for the Nannytax annual salary survey so far include The Mail, The Sunday Times, The Telegraph, The London Evening Standard and Nursery World.

“We have used FuguPR for a number of projects over recent years and have always been extremely pleased with the results. Vicki is hugely dedicated and her team are always on the ball. Most importantly for us, Vicki and Fugu are great whether you need a single press release preparing, a comment reviewing or a large project managing. Each project is given the same attention to detail whether large or small.”

Kirsty Wild, marketing manager, Enable